Your Marketing Toolbox #2 Are Business Cards Old Fashioned or Underrated? I know business cards can feel a bit old school, but honestly? I still really rate them. When I give someone a card, I notice they’re far more likely to get in touch. And when I meet people at events, I always go through the cards I’ve collected afterwards and follow up, it helps me remember who’s who and start building a proper connection. If you want yours to actually work for you, here are 4 tips to make them stand...
about 1 month ago • 1 min read
Hi, Let me tell you a quick story. A few months ago we had a flyer through the door for rubbish collection, nothing fancy, just a simple printout. But, as it happened, we were about to get a new sofa and needed the old one gone. My husband sent them an email. Fast forward three months, and we finally got a reply… “Hi, sorry, we don’t really check this inbox.” 😬 Ouch. That flyer was delivered at exactly the right time. We were ready to book. But the follow-up (or complete lack of one) meant...
about 1 month ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #19 Day 19 - Film a Day in the Life 🎥 Today’s challenge is to record short clips throughout your day and piece them together into a reel or a Story. It could be: Starting your day with coffee Working behind the scenes Packing orders or visiting clients A moment from your evening You don’t need fancy transitions or filters – just real moments that show your business, and personality, in action. 💡 Take a look on CapCut for some great...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #18 Day 18 - Create a QR Code for Your Social Media 📱 Today’s quick win: make a QR code that links to your link-in-bio or main social media account. You can use Canva or a free QR generator to do it. Then save that image so you can: Add it to flyers or posters Put it on packaging or thank you cards Use it on your business cards It’s a small action with long-term results. See you tomorrow, Lucy 600 1st Ave, Ste 330 PMB 92768, Seattle, WA...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #16 Day 16 - Recreate a Successful Post 🔁 Go back through your previous posts and find one that performed well. Today’s challenge is to do a fresh version of it: Update the wording or visuals Turn a static post into a reel or a story Refresh the message for today’s audience Good content deserves to be seen more than once – and not everyone saw it the first time round! Let me know how it goes, Lucy 600 1st Ave, Ste 330 PMB 92768, Seattle,...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #12 Day 12 - Share Something Personal Today, let your audience see a little more of you. Post something personal: a hobby, your pet, a birthday, an achievement, or just something that makes you smile. These posts help people feel connected to you and your brand – they often get great engagement too. Just be yourself. It doesn’t have to be polished. See you tomorrow, Lucy 600 1st Ave, Ste 330 PMB 92768, Seattle, WA 98104-2246Unsubscribe ·...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #11 Day 11 - Follow 10 Dream Clients 💼 Today’s task is all about intentional following. Spend a few minutes finding and following 10 businesses or people you’d genuinely love to work with. Maybe they’re local, in your industry, or totally aspirational. Start by engaging with them in small ways: Like a post Leave a thoughtful comment Reply to a story This is about showing up on their radar without a big sales pitch. It’s a quiet way of...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #29 Day 29 – Bust a Myth Let’s do a little myth-busting today! Think about something people often get wrong about your industry or your business and set the record straight. Here are some examples: 🔹 “I need a huge following for my marketing to work” 🔹 “Selling your Home is Stressful” 🔹 “Yoga is only for flexible people” 🔹 “Diamonds are always the most expensive stone” The key is to keep it friendly, clear, and helpful — make it easy for...
about 2 months ago • 1 min read
Lucy Guest Marketing's October Social Media Challenge #28 Day 28 – Share Some Customer Love 🥰 Today’s task is a good one — share a review or shout-out a brilliant customer 💛 This could be: 🔹 A screenshot of a kind message 🔹 A review pulled from Google or social media with a comment on how much you enjoy working with that customer 🔹 A thank-you to a loyal client or collaborator 💡 This type of post builds trust, shows credibility, and makes your customers feel seen and valued. See you tomorrow,...
about 2 months ago • 1 min read
