Hi,

Let me tell you a quick story. A few months ago we had a flyer through the door for rubbish collection, nothing fancy, just a simple printout. But, as it happened, we were about to get a new sofa and needed the old one gone. My husband sent them an email.

Fast forward three months, and we finally got a reply…

“Hi, sorry, we don’t really check this inbox.”

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😬 Ouch. That flyer was delivered at exactly the right time. We were ready to book. But the follow-up (or complete lack of one) meant they lost the job.

It’s an extreme example, but it’s a good reminder that a great marketing campaign can fall flat without a proper follow-up.

Whether it’s:

🔹 A flyer through the door

🔹 A social media ad

🔹 An event or giveaway

🔹 A product launch

🔹 A new service offer

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Make sure the next steps are crystal clear. Is someone checking the inbox? Are your contact forms working? Are your DMs being answered?

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And once the job is done — follow up again.

🔹 Ask for a review (especially if you know they were happy)

🔹 Share useful aftercare advice

🔹 Check in a month later to see how they’re getting on

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​A strong follow-up can turn a campaign from good to great.

Here are a few more quick examples:

✔️ A hairdresser who checks in a week after a colour to see how it’s settling and includes aftercare advice.

✔️ A builder who sends a thank you and asks for photos once a client has styled the room.

✔️ A wedding business who asks for a testimonial and a photo from the big day.

✔️ A product-based business who emails with a quick “How are you getting on with it?” and a 10% offer for their next order.

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Marketing doesn’t end when someone clicks “buy” or says “yes”, that’s just the start.

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See you next Tuesday with another quick tip,

Lucy

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P.S. Want to join me on my next training course and make 2026 your best one yet? Click here.